Check out this online course, Oct 10-Nov 12, which provides conservationists with the critical skills and tools needed to create a communication strategy and plan that motivates people to take action:
https://naaee.org/eepro/learning/online-courses/learn-design-communicati...

The course will help you learn how to:
- Prioritize behaviors to promote that will achieve your conservation goal.
- Identify primary and secondary audiences for communication and outreach efforts.
- Explore which tangible and psychological barriers exist for your audiences.
- Select message frames and creative approaches that motivate audiences to take action.
- Choose audience- and budget-appropriate channels of communication and outreach.
- Bring everything together into a comprehensive strategy and implementation plan.

Learn more at the eePRO link above, or view the syllabus and course info here: https://brooketully.com/making-moves/