Position Title:  Social Media Coordinator

Classification: Hourly/Non-Exempt

Schedule: 20 Hours/Week, flexible schedule

Essential Job Responsibilities

SOCIAL MEDIA:                                                                         

• Develops long-term strategy and implements online promotional initiatives and strategic messaging through social media such as Facebook, Instagram, Twitter, YouTube, blogs, or any other online media which supports company business goals.
• Develops cross promotional messaging with other organizations and other online sites.
• Performs as the first point of contact for various social media initiatives.
• Participates in real-time, online conversations and cultivates social media users to become Cincinnati Nature Center supporters.  These interactions may take place outside of business hours.
• Actively maintain current social media best practices, trends, and tools and recommends new strategies with meaningful measurements.

REPORTING/ANALYSIS: 

• Works closely with Search Engine Optimization (SEO) to develop and execute organic strategies into social media.
• Creates, monitors, updates and shares monthly reports on all social media activities to maintain efficiency of all campaigns.
• Utilizes social media reporting to validate all long-term strategies and current initiatives are supported. 
• Analyzes website reports to continually assess usability of the site. 
• Communicates and implements improvements as needed.

WEBSITE SUPPORT: 

• Supports the Marketing & Development Associate with editing, organizing and updating website content with input from Nature Center staff.

Additional Job Responsibilities

• MARKETING/PR:  Assists with other marketing/PR duties as assigned within the External Relations Department.
• SPECIAL EVENTS:  Provides support for special community/fundraising events as needed.  These events may fall after hours or on weekends.
• This position works on-site at the Cincinnati Nature Center, however, some social media interactions will take place outside of business hours.  All hours worked are compensable. 

These job responsibilities represent only the essential and most significant duties of the position.  This job description does not exclude other work assignments, directives and responsibilities not mentioned herein.

Education and Competencies:

• Associate’s degree or higher 
• Experience in communications and/or marketing

Communication:

• Excellent written and oral communication skills
• Must maintain confidentiality of sensitive and confidential information

Qualifications:

• Experience planning and implementing successful social media programs
• Collaborative working style
• Strong organizational skills and attention to detail
• Knowledge of basic nonprofit office functions
• Great customer service skills
• A sense of humor, creativity and an entrepreneurial spirit
• General interest in nature and the environment
• Must pass a background check

Computer Skills:

• Proficient in Word, Power Point, Excel and other related software
• Experience in Adobe Photoshop & InDesign
• Knowledge of SEO & Google Analytics

Work Environment:

• The work is performed indoors in an office environment and outdoors in the nature preserve.
• Local travel may be required. Some travel to regional conferences may be required. When a Nature Center vehicle is not available, the use of personal vehicle (reimbursed at IRS recommended rate) may be needed for Cincinnati Nature Center business.

Physical Demands:

This position requires the following physical activities: pushing, pulling, climbing, bending, stooping, kneeling, twisting, reaching, sitting, standing, walking, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity.