The Minnesota Zoo is seeking proposals to support a new Community-based Social Marketing project. Bid documents are attached; overview below. Opportunity is posted in the March 16th issue of the Minnesota State Register, page 15. (https://mn.gov/admin/assets/SR46_37%20-%20Accessible_tcm36-521322.pdf)

PROJECT NAME: Social Science-based Approach to Fostering Conservation Behavior Change

DETAILS: The Minnesota Zoo requests proposals for a social science-based approach to developing a research-supported public engagement campaign in order to foster conservation behaviors beneficial to Minnesota mussels and waterways. The ideal responder will have practical experience with Community Based Social Marketing or similar conservation behavior change methodologies.

Using a social science framework for fostering conservation behavior change, the contractor will identify the specific behaviors the public can participate in that will have the greatest impact on water quality and mussel health. With the Zoo team, the contractor will then develop a strategy to reduce any barriers, and enhance any perceived benefits the public has with regards to participating in that specific behavior. Finally, the strategy will be implemented, evaluated, and refined to produce the greatest positive impact on water quality and mussel health across Minnesota.

Work is anticipated to start after April 18, 2022.